Part and Sum deepens expertise in data, analytics and measurement capabilities through key new hire.
Part and Sum, a strategic growth partner for both upcoming and established brands, delivers business results through interdisciplinary teams with strong, expert perspectives. This key hire deepens their ability to bring a results-oriented approach to their clients’ businesses.
Jason is a seasoned industry vet. Over his 25-year career he has worked closely with the teams at Colgate-Palmolive, General Motors, Pfizer, Disney, Chase, Marriott, AT&T, and L'Oreal, Jason brings a wealth of diverse experience to his new role at Part and Sum. Jason will lead the Data and Analytics practice with a focus on helping brand, product and marketing teams measure the impact of their investments.
With a background in providing data-driven strategies and insights, Jason is well-versed in developing audience segments and media optimizations that significantly impact digital transformation and maximize return on investment (ROI). Leveraging a problem-solving mindset, he has successfully employed MarTech solutions to build and create audience profiles using 1PD, 2PD, and 3PD data.
Jason's expertise extends to designing measurement frameworks and close-loop solutions aligned with campaign goals and business objectives. His proficiency in brand equity research, sales lift, customer retention, lifetime value, site utilization, and persona development sets him apart as a comprehensive and strategic thinker in the field.
About Part and Sum: Part and Sum is a strategic growth partner dedicated to maximizing brand, product, and marketing investments. By transforming cost centers into growth drivers, the interdisciplinary teams at Part and Sum deliver business results through expert perspectives, data, insights, targeted distribution, and measured impact. As a bolt-on to brand, product, and marketing teams, Part and Sum engineers touchpoints to create a sum greater than its parts, resulting in a phenomenal brand experience.
In summary, Part and Sum bolsters growth through the power of strategy, media, data, and analytics.
About Residence: Residence is a network of intertwined doers and makers committed to empowering creativity. With a people-centered approach and a dedication to the quality of craft, Residence continuously seeks to diversify its offerings, strengthen collective output, and foster more creative opportunities.
