New York, March 10, 2026 — Residence, the global network of creative companies, today announced that Julian McBride has joined as its first Head of Communications. In this role, McBride will lead Residence's internal and external communications, working across its roster of creative companies that include Acronym (formerly VTProDesign), BUCK, Creative Lives In Progress, Giant Ant, It's Nice That, OK Cool, Part & Sum, and Wild. McBride will partner with the company's leadership to amplify a new home for creativity.
Julian McBride, Head of Communications at Residence
McBride brings more than 15 years of communications leadership experience spanning technology, innovation, and the creative industries. Most recently, he served as Global Media Relations & Communications Lead for Strategic Initiatives at Accenture, aligning firmwide storytelling with enterprise priorities. Leading up to that, he advanced into a broader leadership role as Global Media Relations & Communications Lead at Accenture Song, the company's creative services arm, elevating visibility, thought leadership, and market positioning. Before Accenture, he served as Head of PR & Communications at Droga5, where he helped build the agency's reputation and guide it through its landmark acquisition by Accenture. His earlier career included communications roles at Wolff Olins and Digitas.
"I've spent my career inside some of the most respected creative organizations in the world,” said McBride. “What made Residence different was clear: the leadership, the companies, and a model that's reimagining what a new home for creativity can be. This felt like a moment I didn't want to miss."
”Residence is becoming something bigger than any single company, it's a network, a point of view, a way of working,” said Orion Tait, Co-Founder and Chief Creative Officer, Residence. “Julian understands both the creative industry and what it takes to strategically communicate our story at scale. He's the right person to help us articulate what we're actually building.”
“Julian has an incredible track record and a really unique journey. Everything he does reflects a deep commitment to collaboration, inclusion, and meaningful business impact. I’m genuinely thrilled to have him join our leadership team and help shape what comes next for Residence.”
Ryan Honey, CEO of Residence
Since its founding in 2022, Residence has continued to realize its ambition to build a network of collaborative companies whose capabilities reinforce one another. As Residence continues to empower innovative, creative talent to grow and thrive across art, business, and culture, McBride will work closely with the company’s creative leadership to ensure its narrative reflects the work, people and cultures of its companies worldwide.
This appointment follows Residence’s acquisition of OK Cool and the rebrand of VTProDesign to Acronym, highlighting the network’s evolution and its commitment to growing its creative portfolio and the infrastructure behind it.
About Residence
Residence is a global network of creative companies united by a shared mission: to empower creative potential. Its companies bring deep expertise across branding, experiential marketing, digital products, media, and community-building, working collectively to help ambitious organizations make a meaningful impact. Residence was founded to champion best-in-class creative work while supporting the talent and culture that make it possible. For more information, visit residence.co.
